Testing and Statistical Confidence: The Three Bears
The primary danger in taking actions in response to data (or even structured tests) in our industry appears to be overconfidence in overt data points and a lack of grasp of randomness and statistical...
View ArticleUsing Audio Analytics to Better Understand Website Visitor Engagement by...
Content on 99% of websites is delivered using text. The problem is that website owners have limited ability to determine what a visitor reads and how engaged they are with text on the website. This...
View ArticleGoogle AdWords Adds Cross-Account Conversion Tracking & MCC Search Funnels
To help advertisers track performance across multiple AdWords accounts, Google announced cross-account conversion tracking and search funnel reporting. This is the first of several announcements about...
View ArticleThe Real Social Media ROI Formula
You are most likely using social media to promote your business. You’re ing, you’re Facebook liking, and you’re starting discussions on LinkedIn. The million dollar question is…Are you tracking? No,...
View ArticleThe Ultimate Guide to Google Analytics Goals and Funnels
Google Analytics Goals allow you to determine whether or not you are meeting your objectives. With each Goal completed by a user, your Google Analytics account logs a conversion. There are different...
View ArticleMake Money With Directory Links (Even In 2013)
Directory links are bad. Directory links are spammy. Directory links don’t work in 2013. Hold on a minute. Let me plead for the defense. Let me make something clear from the start – getting a link...
View ArticleSEO in the Personalization Age
Only eleven years have passed since Steven Spielberg’s Minority Report was released, and yet the future it depicts—the year 2054—is much closer than we think: In many respects, we can say that the...
View ArticleMake Money With Directory Links (Even In 2013) by @recalibrate
Directory links are bad. Directory links are spammy. Directory links don’t work in 2013. Hold on a minute. Let me plead for the defense. Let me make something clear from the start – getting a link...
View ArticleYou’re not going to Get the Links if You don’t do the Work by @pageonepower
Lately I’ve had a thought burning in my mind – what’s the point of the title ‘SEO’. Obviously, it implies that we’re able to optimize sites for search engines, and (hopefully) gain clients’ sites...
View ArticleAdWords Debuts Offline Conversion Tracking For Full Sales Cycle Optimization
Running lead generation campaigns on Google AdWords? Measuring success and optimizing campaigns for actual sealed-deal conversions, not just lead in-take, just got a whole lot easier. On the heels of...
View ArticleSearchCap: The Day In Search, September 5, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Debuts Offline Conversion Tracking For Full Sales Cycle...
View ArticleThe Evolution of SEO Metrics by @sams_antics
If you invest in SEO in any way, shape or form, then you’re almost certainly using some sort of metric to track the success of your campaign. The real question is this: Which metrics are you tracking,...
View ArticleQuality Content Boosts Brand Awareness and Engagement by @murraynewlands
I’m here with Chase McMichael, the CEO and Co-Founder of InfiniGraph. He recently provided me with a content engagement analysis report regarding content marketing and automation titans. Through the...
View ArticleThe 10 DOs & 10 DONTs in Google AdWords by @Rocco_Zebra_Adv
Starting with the right foot means a lot in advertising. Read more about the 10 DOs and the 10 DONTs that will help you optimize your AdWords account! 1. DO utilize the keyword planner. Google has a...
View ArticleGoogle AdWords Conversion Import Tracks Offline Sales
Last week, when I was offline, Google announced a new AdWords feature that lets you track offline sales triggered by online search ads. The feature is called “Conversion Import” and it basically lets...
View ArticleHow Brand.com Reviews Suppression Helps Boost Online Reputation
Today we’re going to be talking about how Brand.com reviews suppression helps boost online reputation. If you have ever used Yelp or Google Reviews, you understand how much a positive or negative...
View ArticleBing Ads Launches Google Enhanced Campaigns Compatibility Update, Tablet...
Today Bing Ads launched the updates the company announced in June to make the platform more compatible with the changes Google ushered in with enhanced campaigns. The updates were implemented to...
View ArticleSEJ at SES San Francisco: Badass Blogging Best Practices Session Recap by...
The first Owned track of the afternoon today was Badass Blogging: Best Practices to Enhance Your Customer Reach, by Jennifer Evans Cario. The thirty minute presentation focused on why blogs should...
View ArticleSEJ at SES San Francisco: Badass Blogging Best Practices Session Recap #SESSF...
The first Owned track of the afternoon today was Badass Blogging: Best Practices to Enhance Your Customer Reach, by Jennifer Evans Cario. The thirty minute presentation focused on why blogs should...
View Article5 Directory Submission Ideas for Local and Global Online Businesses by...
Submitting the URL of a site to online directories has been a viable SEO tactic as well as a well-justified promo practice since the early days of Internet marketing. It has been abused to an extent,...
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